RED Valentino Dot Collection

RED Valentino's Pop-up Store was held from 26th-31st, October, on 2/F Atrium of Times Square.

The design of the pop-up store was  very eye-cathing and remarkable, which could get people's attention easily. The store was decorated as a transparent gift box, wrapped in ribbon and had a delicate knot on top of it.  Therefore, it created curiosity to people.They would like to pay a visit to it and see what were inside the "box".

The mannequin and merchandises from the Dot Collection were shown in the pop-up store. The feminie mask brought the mannequin to life which looked like a princess and showed the girlish and sweet image to customers.

After purchasing any RED Valentino Dot Collection, a  pink lollipop with dots was given to the customers as a gift. The design and package of the lollipop were also very delicate and gave us a consistent image of the collection. The receipt was put inside the envelope, which was very special and could impressed the customers.

Lau Fung Sze