The cover of Hermès catalog J'aime mon carré
( English translation: I love my scarf)
London
New York
Paris
Japan
Scarf can be a bag !
Scarf can be an accessory for your dogs!
Hermès signature products e.g Constance bag also be a part of the style.
Recently, i bought a scarf from Hermès and a free catalog is given. I found out that Hermès launched a new marketing campaign (started from August) features stylish girls from the fashion capitals sporting Hermès scarves in a hip, updated way & telling their personal style story. People can get the catalog when they buy a scarf in Hermès stores or read online.
The catalog demonstrates that an Hermès scarf is a versatile piece to stamp your own style on. The versatility of scarves have long made them a fashion essential - we're talking everything ranging from scarves as headbands, hair wraps, scarf, belt, top and then we can go on about the million ways to wear it and tie it. THis catalog capture the global trend of wearing scarves in a series of fun videos, polaroids, sticker pictures and film negatives through the eyes of several chosen women from London, New York, Paris and Tokyo. At my standpoint, it serves as great inspiration on jazzing up my basics and having fun with scarves.
Catalog or online magazines are not new comer in fashion promotion. I think this campaign is creative because it shows how heritage luxury brands can engage with younger consumers. This really inspire the younger generation to mix and match with their scarves. This historic brand has a great move for capturing the young fashionista audience. Their scarves may be classic, but they're definitely keeping up with the trendsetters!
More details : http://www.jaimemoncarre.com/
Tong Hoi Yi, Kaye
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