One day, I had a window shopping in PP (Pacific Place), I saw a really large white box. It covered 2 levels of PP. When I got closer, there were some normal size dressed mannequins standing on the wall. Each of them had their own posts, talking, sitting and thinking. And there were some 2D images and 3D figures behind them. They are mirror, pearl necklace, lipstick and some other women's goods in a really huge size. Each pearl of the necklace should be bigger than a head. The whole picture was in a mono tone which leave me an imagine space. The pros and the characters made me think about the Audrey Hephur's film era. It's like telling me that a beauty may have to leave her lover. It's really dramatic and romantic.
After day dreaming, I thought about who would like to spend money to place such a large story box here. Ah~ha! It's Lane Crawford. It wanted to tell us its store "just a few steps away" some other high-end brands. This kind of 3D promotion is exciting and attractive. Everyone would like to stop and read its story, even take photos. And this innovation match with PP's image. It can send their message and also entertain the shoppers. I always love window shopping in PP. It gives me inspiration!
By Jamice, Chung Cho Man
沒有留言:
張貼留言