Right: Andrej Pejic Left: Jana K
The above photographs are featured in November 2010 Vogue Turkey. At the first glance you may find the photos nothing special except the beautiful clothes and serene mood, but when Mattrew Brookes took the pictures and dressed Andrej Pejic in womenswear and Jana K in menswear, the androgynous feeling makes the pages so attracting.
Androgyny in fashion is making a resurgence with shades of nineties grunge appearing in contemporary magazines. Fashion brands love to use models with androgynous features, Andrej Pejic is the hot male model that well-known of the feminine trait.
Andrej Pejic has walked in shows for Jean Paul Gaultier, John Galliano and Raf Simmons and quickly shocked the audiences. At first people thought he was a "girl", but then they find out eventually and immediately booked by many fashion brands. When Pejic reveals his thoughts towards his unique beauty "What's androgyny? It's the middle ground. It's halfway,'' he says. ''It's unity, but still with individuality''.
Fashion Brands are enthusiatics to use androygnous models as one of the promotional methods, this can easily draw people's attention towards the brand and the products. 'Society and cultural values have changed, are changing, Young people are more accepting of all kinds of sexuality and ways of life. Like other supermodels, model endorsements can always make a brand stands out from its competitors. And with Andrej Pejic or this kinds of androygnous models more noise can definitely be created. Pejic has only been modeling for 2 years and in the near future i think there will be lots more chance to see him in the high fashion industry.
Gwen, Wong Hiu Ying
Video from youtube
Andrej Pejic by Thomas Lohr for i D
Andrej Pejic by Thomas Lohr for i D
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