Tiffany & Co. in supporting Mother's choice

Tiffany box in 1881 Heritage  

Circle of Giving, A Legacy of Light event

Many fashion brands  launch a series of campaign to remind us the coming of Christmas. In the Christmas season,  every retail outlet in Hong Kong invites us to their tree lighting ceremony – Tiffany & Co’s was no exception as their lighting made HK actually look like a Winter Wonderland.

This time, Tiffany & Co. have teamed up with Mother's choice to set up a temporary money donation station in 1881 Heritage. The design of the station was decorated as Tiffany & Co. signature gift box and easily recognized by public. I even saw people

have a picture taken of it.

By making a donation ( ten HK dollars) to Mother’s Choice, a christmas wishing bauble will be given, in which you can write a wish for the year ahead, and place under the Tiffany Tree for all other wellwishers to also cast their lucky vibes on.  You also can take the bauble home for your own christmas tree. Each donation will help provide a better future for children and pregnant single women in need. Being a non-profit charity, Mother’s Choice would not be able to function without the kind generosity of the general public, so with the help of Tiffany & Co. this christmas we can all do our little bit to help these little souls and their mothers.

Tiffany & Co. realize that Christmas is the time of giving and forgiving. Instead of launching sales promotion for boosting sales, Tiffany & Co. this time did a good job in promoting itself as a cooperate citizen.

Tong Hoi Yi, Kaye