Recently Bossini has crossover with M&M to transform the flagship store in MongKok into a M&M Pop-up store, creating a whole new experience to the customers in entering the world of M&M.
The pop-up store will last for 20 days from 26 Nov to 16 Dec. Customers can take their time to visit the store.
The 2 icons (the yellow and red m&m) is welcoming the customers at the front door. The pop up store is located at the 2nd floor of the flagship store in Mongkok. The whole floor is transformed into a m&m exhibition.
There are different m&m characters and people can take photos with them. Also there are corners for displaying models and figures of m&m, fans of m&m can enjoy their time here to know more about m&m! The large and small installations make the whole venue more like a exhibition than purely a pop up store.
In the pop up store, many merchandises are special and limited editions of m&m X bossini. For examples the camera string, womenswear and kidswear and free gifts. Many of them have already been sold out at the first few days. People are drawn from the street and interested in the collaboration project when they can experience from the pop up store.
There are another interesting feature of the m&m pop up store, which is the "chocolate machine" at the ground floor. Customers can get a jar of m&m with purchase over $800, they can choose their favorite 3 colors from 21 colored chocolate (12 of them are special edition only for this event) ! People enjoy choosing and mixing the colors and the sales boosted a lot!
Actually, Bossini has also invited Hilary Tsui ( fashion icon in Hong Kong ) to design clothing for this crossover project. Tsui has already collaborated with Bossini in the Halloween collection. In this Christmas Collection, she designed the clothes with m&m colorful polka dots features under the theme "hohoho! Be Happy". The collection will be launched at 26 November.
Gwen Wong Hiu Ying
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