advertisment in TST MTR station

Nowadays there are many screen on the roofs of many MTR stations, they usally post some trailers of the upcoming movies for for advertising.

when people waiting their friends inside the MTR stations, the trailers can always draw their attention. 

Yesterday, i saw the screen in Tsim Sha Tsui MTR station is not broadcasting the  movie trailer but the advertisement of a fashion retail , COACH, promoting its latest  collection of leather bags.

Surrounded the screens, there are also advertisements  posted  on the wall and on the floor about COACH.

Then i realised that there is a flagship store of COACH on Canton Road, and i think this is a good method to communicate with the public, increasing their awarenesss of the brand and attract them to visit the store nearby.

Seems that not only the movie using those screen for promotion, but the fashion retailer also start finding out the advantages of posting advertisement in MTR Screen which near their store to attract the public, thus , to increse the store traffic 

Li Wing Yan 

08201260d