Esprot Big Bang

It was a function organized by Esprit from 25 Oct to 20 Nov. Esprit placed Super drums in stores all around the world. The one in Hong Kong was placed inside the Tsim Sha Tsui flagship store where I worked. All customers could hit the super drum. Customers could also do it online. All the hits would counted and if the hits were over 3 million, Esprit would donate 0.5 million Euro to Alibaug SOS.




It was very successful to make noise ans let many people knew about how Esprit was doing the CSR. 

I thought it also could attract customers to come to Esprit Store because the sales of the store where I worked had increased a lot. Especially in the day when Jennifer Tse came to our store to promote this function.

Ng Lap Yin