Tiffany & Co. in supporting Mother's choice

Tiffany box in 1881 Heritage  

Circle of Giving, A Legacy of Light event

Many fashion brands  launch a series of campaign to remind us the coming of Christmas. In the Christmas season,  every retail outlet in Hong Kong invites us to their tree lighting ceremony – Tiffany & Co’s was no exception as their lighting made HK actually look like a Winter Wonderland.

This time, Tiffany & Co. have teamed up with Mother's choice to set up a temporary money donation station in 1881 Heritage. The design of the station was decorated as Tiffany & Co. signature gift box and easily recognized by public. I even saw people

have a picture taken of it.

By making a donation ( ten HK dollars) to Mother’s Choice, a christmas wishing bauble will be given, in which you can write a wish for the year ahead, and place under the Tiffany Tree for all other wellwishers to also cast their lucky vibes on.  You also can take the bauble home for your own christmas tree. Each donation will help provide a better future for children and pregnant single women in need. Being a non-profit charity, Mother’s Choice would not be able to function without the kind generosity of the general public, so with the help of Tiffany & Co. this christmas we can all do our little bit to help these little souls and their mothers.

Tiffany & Co. realize that Christmas is the time of giving and forgiving. Instead of launching sales promotion for boosting sales, Tiffany & Co. this time did a good job in promoting itself as a cooperate citizen.

Tong Hoi Yi, Kaye

Hermès- J'aime mon carré

The cover of Hermès catalog J'aime mon carré

( English translation: I love my scarf)

London

New York

Paris

Japan

Scarf can be a bag !

Scarf can be an accessory for your dogs!

Hermès signature products e.g Constance bag  also be a part of the style.

Recently, i bought a scarf from Hermès and a free catalog is given. I found out that Hermès launched a new marketing campaign (started from August) features stylish girls from the fashion capitals sporting Hermès scarves in a hip, updated way & telling their personal style story. People can get the catalog when they buy a scarf in Hermès stores or read online.

The catalog demonstrates that an Hermès scarf is a versatile piece to stamp your own style on. The versatility of scarves have long made them a fashion essential - we're talking everything ranging from scarves as headbands, hair wraps, scarf, belt, top and then we can go on about the million ways to wear it and tie it. THis catalog capture the global trend of wearing scarves in a series of fun videos, polaroids, sticker pictures and film negatives through the eyes of several chosen women from London, New York, Paris and Tokyo. At my standpoint, it serves as great inspiration on jazzing up my basics and having fun with scarves.

Catalog or online magazines are not new comer in fashion promotion. I think this campaign is creative because it shows how heritage luxury brands can engage with younger consumers. This really inspire the younger generation to mix and match with their scarves. This historic brand has a great move for capturing the young fashionista audience. Their scarves may be classic, but they're definitely keeping up with the trendsetters!

More details : http://www.jaimemoncarre.com/

Tong Hoi Yi, Kaye

Lane Crawford's White Story Box

One day, I had a window shopping in PP (Pacific Place), I saw a really large white box. It covered 2 levels of PP.  When I got closer, there were some normal size dressed mannequins standing on the wall. Each of them had their own posts, talking, sitting and thinking. And there were some 2D  images and 3D   figures behind them. They are mirror, pearl necklace, lipstick and some other women's goods in a really huge size. Each pearl of the necklace should be bigger than a head.  The whole picture was in a mono tone which leave me an imagine space. The pros and the characters made me think about the Audrey Hephur's film era. It's like telling me that a beauty may have to leave her lover. It's really dramatic and romantic. 

After day dreaming, I thought about who would like to spend money to place such a large story box here.  Ah~ha! It's Lane Crawford. It wanted to tell us its store "just a few steps away" some other high-end brands. This kind of 3D promotion is exciting and attractive. Everyone would like to stop and read its story, even take photos. And this innovation match with PP's image. It can send their message and also entertain the shoppers. I always love window shopping in PP. It gives me inspiration! 

By Jamice, Chung Cho Man

M&M X Bossini

Today, when I walked through Mong Kok, I have found a green building which is very eye catching and distinct with the surrounding. I attended to its signboard because I saw M&M was together with the “Bossini”. It is not a novel thing that a fashion brand mix and match with other brand name, but it is very innovative that the brand are found on the signboard together with the fashion brand.

Then, I was attracted to enter the store. WOW! Not only the products are mix and match, but also the gifts are mix and match too. A colorful candy vending machine are placed at the entry and showed the promotion campaign. When customers purchased over $800 in Bossini, they can have a mix and match candy which is created by the customers themselves. It is very funny and the gift is very cute. I have an impulse to purchase because of the gift. But, $800 is too expensive for me. XDDDD

By Ko Hoi Kin

M&M Attack!!

Bossini X M&M

Recently Bossini has crossover with M&M to transform the flagship store in MongKok into a M&M Pop-up store, creating a whole new experience to the customers in entering the world of M&M.

The pop-up store will last for 20 days from 26 Nov to 16 Dec. Customers can take their time to visit the store.

The 2 icons (the yellow and red m&m) is welcoming the customers at the front door. The pop up store is located at the 2nd floor of the flagship store in Mongkok. The whole floor is transformed into a m&m exhibition.

There are different m&m characters and people can take photos with them. Also there are corners for displaying models and figures of m&m, fans of m&m can enjoy their time here to know more about m&m! The large and small installations make the whole venue more like a exhibition than purely a pop up store.

 In the pop up store, many merchandises are special and limited editions of m&m X bossini. For examples the camera string, womenswear and kidswear and free gifts. Many of them have already been sold out at the first few days. People are drawn from the street and interested in the collaboration project when they can experience from the pop up store.

There are another interesting feature of the m&m pop up store, which is the "chocolate machine" at the ground floor. Customers can get a jar of m&m with purchase over $800, they can choose their favorite 3 colors from 21 colored chocolate (12 of them are special edition only for this event) ! People enjoy choosing and mixing the colors and the sales boosted a lot!

Actually, Bossini has also invited Hilary Tsui ( fashion icon in Hong Kong ) to design clothing for this crossover project. Tsui has already collaborated with Bossini in the Halloween collection. In this Christmas Collection, she designed the clothes with m&m colorful polka dots features under the theme "hohoho! Be Happy". The collection will be launched at 26 November.

Gwen Wong Hiu Ying

MICHAEL LAU CRAZY X'MAS @ TIME SQUARE :]]

A famous toy maker, Michael Lau has opened the Crazy X’Mas exhibition at Time Square in CausewayBay. This exhibitions coincides with the 10th anniversary of Lau's Gardener figures.There is so many beautiful and colourful spraycans in the shopping mall which makes me very happy. And on the main lobby of Timesquare, there is even a nearly two-floor height's Michael Lau figure, and his eyes can move around. It's really very funny. This Christmas year not a traditional christmas tree in Time Square, but a huge Michael Lau's figure is saying CRAZY X'MAS to us!!!! It will draw people's attention and many people take picture with it, of course, including me!

Merry Christmas, my friends!!:]]]

by TSE PUI YAN

advertisment in TST MTR station

Nowadays there are many screen on the roofs of many MTR stations, they usally post some trailers of the upcoming movies for for advertising.

when people waiting their friends inside the MTR stations, the trailers can always draw their attention. 

Yesterday, i saw the screen in Tsim Sha Tsui MTR station is not broadcasting the  movie trailer but the advertisement of a fashion retail , COACH, promoting its latest  collection of leather bags.

Surrounded the screens, there are also advertisements  posted  on the wall and on the floor about COACH.

Then i realised that there is a flagship store of COACH on Canton Road, and i think this is a good method to communicate with the public, increasing their awarenesss of the brand and attract them to visit the store nearby.

Seems that not only the movie using those screen for promotion, but the fashion retailer also start finding out the advantages of posting advertisement in MTR Screen which near their store to attract the public, thus , to increse the store traffic 

Li Wing Yan 

08201260d

Fashion show with google

Image Search + projector screen = Instant fashion show in Wieden and Kennedy Tokyo’s delightful 30-spot for their recently-launched Google brand campaign “more with Google"

The video shows a campaign called "More with Google".The campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. The viral spot involves four friends projecting Google searches for dresses onto a screen. The girls "try on” the dress projections and have one heck of a time doing it. It features the Image Search functons 'sort by color' and 'similar images' and shows that you can do more with Google than you imagined.

Fashion brands are eager to promote in creative ways.  Fashion promotion now is interactive and getting more customers involvement as to arouse their interest. This is a real-life example shows how fashion can interact with exisiting technology. Stay in tune with the technologies changes is necessary for fashion promotion.

Although the point of the commercial is to expand Google’s reach in Japan by boasting the search engine’s functionalities, the real star of the show is the interactive fashion show demonstrated in the video. The ‘More with Google’ campaign makes me want to try this at home. I predict such an app is coming soon.

Tong Hoi Yi, Kaye

Androygnous Beauty

Right: Andrej Pejic         Left: Jana K

The above photographs are featured in November 2010 Vogue Turkey. At the first glance you may find the photos nothing special except the beautiful clothes and serene mood,  but when Mattrew Brookes took the pictures and dressed Andrej Pejic in womenswear and Jana K in menswear, the androgynous feeling makes the pages so attracting.

Androgyny in fashion is making a resurgence with shades of nineties grunge appearing in contemporary magazines. Fashion brands love to use models with androgynous features, Andrej Pejic is the hot male model that well-known of the feminine trait.

  

Andrej Pejic has walked in shows for Jean Paul Gaultier, John Galliano and Raf Simmons and quickly shocked the audiences. At first people thought he was a "girl", but then they find out eventually and immediately booked by many fashion brands. When Pejic reveals his thoughts towards his unique beauty "What's androgyny? It's the middle ground. It's halfway,'' he says. ''It's unity, but still with individuality''.

 Fashion Brands are enthusiatics to use androygnous models as one of the promotional methods, this can easily draw people's attention towards the brand and the products. 'Society and cultural values have changed, are changing, Young people are more accepting of all kinds of sexuality and ways of life. Like other supermodels, model endorsements can always make a brand stands out from its competitors. And with Andrej Pejic or this kinds of androygnous models more noise can definitely be created. Pejic has only been modeling for 2 years and in the near future i think there will be lots more chance to see him in the high fashion industry.

Gwen, Wong Hiu Ying

Video from youtube
Andrej Pejic by Thomas Lohr for i D