2010年11月23日 星期二

Shatin New Town Plaza x Chocolate Rain x CAMPER

When I saw this exhibition, I was really attracted by it. All the features are so colorful and attractive. What really made me surprise was that this exhibition was crossover with the famous shoes brand "Camper".

The little chocolate rain dolls were all put in the "Camper" shoes boxes. You can see the "Camper" logo very clearly.   I think it is a really good idea for "Camper" to crossover with chocolate rain because firstly it can make a lot of noise because of the out of expectation. Secondly, it is hard for attracting so many people with only display of Camper shoes. The giant chocolate rain features help to attract the people's attention. It helps the "Camper" to promote its brand more easily. 
The exhibition was really very beautiful and I took a lot of pictures of it.

Ng Lap Yin

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