UNDERCOVER × COCA-COLA ZERO
What do you expect when you enter a conveniece store for a coke?
Most of time i expect low-price, but today i was totally suprised.
I saw the famous Undercover bear ( Blind fold bear) imprinted on the coca-cola can. Noted that coca-cola like to launch new design cans in each festival . However, collabration with Japanese fashion brand is the first time. Same for Undercover, this is the first non-fashion collaboration. The theme of this crossover called "Zero make noise".
This is a breakthrough collabration which across three different categories: Music x Fashion x Drink. A sucessful promotion should be able to amaze consumers like this.
This is a breakthrough collabration which across three different categories: Music x Fashion x Drink. A sucessful promotion should be able to amaze consumers like this.
Tong Hoi Yi, Kaye
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