Esprot Big Bang

It was a function organized by Esprit from 25 Oct to 20 Nov. Esprit placed Super drums in stores all around the world. The one in Hong Kong was placed inside the Tsim Sha Tsui flagship store where I worked. All customers could hit the super drum. Customers could also do it online. All the hits would counted and if the hits were over 3 million, Esprit would donate 0.5 million Euro to Alibaug SOS.




It was very successful to make noise ans let many people knew about how Esprit was doing the CSR. 

I thought it also could attract customers to come to Esprit Store because the sales of the store where I worked had increased a lot. Especially in the day when Jennifer Tse came to our store to promote this function.

Ng Lap Yin

Zero make noise

UNDERCOVER × COCA-COLA ZERO

What do you expect when you enter a conveniece store for a coke?

Most of time i expect low-price, but today i was totally suprised.

I saw the famous Undercover bear ( Blind fold bear) imprinted on the coca-cola  can. Noted that coca-cola like to launch new design cans in each festival . However, collabration with Japanese fashion brand is the first time. Same for Undercover, this is the first non-fashion collaboration. The theme of this crossover called "Zero make noise".

This is a breakthrough collabration which across three different categories: Music x Fashion x Drink. A sucessful promotion should be able to amaze consumers like this.

Tong Hoi Yi, Kaye

Shatin New Town Plaza x Chocolate Rain x CAMPER

When I saw this exhibition, I was really attracted by it. All the features are so colorful and attractive. What really made me surprise was that this exhibition was crossover with the famous shoes brand "Camper".

The little chocolate rain dolls were all put in the "Camper" shoes boxes. You can see the "Camper" logo very clearly.   I think it is a really good idea for "Camper" to crossover with chocolate rain because firstly it can make a lot of noise because of the out of expectation. Secondly, it is hard for attracting so many people with only display of Camper shoes. The giant chocolate rain features help to attract the people's attention. It helps the "Camper" to promote its brand more easily. 

The exhibition was really very beautiful and I took a lot of pictures of it.

Ng Lap Yin

The One Iphone App

<The One> Iphone App 

This is an Iphone app created by the new shopping mall, The One.

The One is located on TsimShaTsui.
They ues a hard standing "banner" on the second floor to promote.



Customers could download the App in the "App Store" of their Iphone immediately.
They created many mini games in the App to attract shoppers download the app.

Shoppers in the mall may download it when they are waiting for their friends or dining in the mall.

Winners of the game could even enjoy bonus and discounts in the store.

The games are also connected with facebook to make a player ranking and providing some special discount.




The App includes the directory of the stores in The One.
Shoppers could look for the floor address and the contact number of the store.

 

In adition, customers could enjoy discount when they show iphone with this App to the store. This could be an incentive to attract customers download this App in their Iphone.

Chung Chun Ho, Alex

Coca cola truck

 I saw a special Truck yesterday on the way home.
really attractive, excellent way to promote the brand .....Coca Cola!!

Wong Man Shan

Lan Kwai Fong Carnival 2010

It is my first time to visit this carnival.
This event last for two days from 13rd to 14th November.
There are over 80 booths there, including  food and drinks, artistic handcrafts and accessories.
Live show and street performance are on stage from minute to minute. excellence!!

It definitely is a parent-child activity as there is a kid's zone (hosted by toysrus) interactive games allowed parent to play with their children.

The Carnival collaborate and support to AIDS Concern. Visitors are welcomed to give a helping hand to this charity organization's fundraising activities to support its good community.  Condom  is the prizes of the game. Condom-made mosaic showcased in the carnival too, which height 3m~

 

 Sichuan acrobats, Brazilian dancers, Africa drummers..............a series of attractive show perform just in front of you. They worn in exotic costumes and paraded on the street through out the day.
 

The entire setting and design gave visitors  joyful and happiness.
Have great Fun there!! 

Wong Man SHan